As companies push to develop more efficient models of training, they are increasingly turning to gamified processes that reward and challenge employees in new and exciting ways. What exactly is gamification, and how has it revolutionized employee training programs?
Gamification of employee training involves applying principles from game elements to the business training process, often by enticing employees with a progressive rewards system. As employees complete certain stages of their training, they’re enticed to continue through rewards and honorifics, and use their new training to accomplish the next task ahead of them.
The perks of gamifying employee training are far reaching; gamification helps employees build important foundational skill sets which are necessary for them to solve more complex task and complete more vigorous training in the future. By gamifying training early, a company sets itself down the path toward continuous future development.
Develop a progressive system
A successful gamification of your training system must include making it a progressive system; employees are rewarded and endowed with new skills when completing one section of training, and said skills are then used to complete the next section. Employees that follow the stepping stones of the training system should be advancing as they go along, and utilizing their newfound talents to tackle increasingly challenging objectives.
One of the reasons a gamified employee training system is so effective is its impact on employee engagement; workers who are rewarded for their hard work and exemplified for overachieving are more likely to value training than those who are trained outside of a gamified system. A progressive system allows employees to see the progress they’ve made thus far, and inspires them to finish strong.
Employees instructed through a gamified system don’t view training as a laborious drill, but rather as an enjoyable mental workout which challenges and rewards them.
Gamification doesn’t just deliver proven results, but fosters company loyalty and appreciation in workers who enjoy its perks. A formerly mundane training session is now viewed as the exciting next step in a progressive system which offers ever-more challenging hurdles and ever-greater rewards.
Set clear guidelines
Successful gamification requires clear guidelines. Employees must be explicitly told what their objectives are, and instructed on how to use the tools available to them to achieve said objectives.
Videogames and board games, upon which gamification draws heavily, are exemplary in explaining this. Before players can expect to “pass Go” and collect their money, they must have an understanding of how the game’s dice rolling and money mechanics work. So, too, must a company’s training objectives be clearly defined for employees. For example, if you’re running a link building service, that offers SEO backlinks, then you must have clearly defined goals for your employees
A training system which utilizes popular tactics from existing game systems is also bound to be more memorable for workers, meaning they won’t have to revisit basic task after completing them the first time.
Gamification like this has already proven extraordinarily effective in the field of education, often due to its streamlined nature that works to make the training process as easy to digest as possible. Savvy companies willing to learn from higher institutions of learning can expect similar exemplary results.
Motivate with rewards
Companies that reward employees for completing certain sections of their training with points are likely to incentivize their workers to compete for more. Tapping into the natural desire to compete and succeed, a gamified training system encourages employees to better their previous attempts and shoot for new highs.
A milestone system, such as Badgeville, rewards employees with digital honorifics and certificates after they accomplish key training objectives. These satisfying rewards provide the instant gratification necessary to incentivize continued work through seemingly mundane task, and engages employees who hope to distinguish themselves from their peers.
Gamification can assist companies in being successful at retaining new employees, as well; freshly hired workers are likely to remain committed to their new employers if they’re rewarded for excelling through initial training. By distinguishing employees who have achieved extraordinary success, a gamified system improves morale while encouraging a harder work ethic.
By viewing business problems as gamified obstacles to be conquered, and allowing employees to view themselves from a fresh perspective as players on a field, gamification has already revolutionized business training. Companies that make wise use of a gamified system and encourage employees to develop personally as they train professionally will find themselves better equipped to succeed in a 21st century market.