Most of you know that nothing stays still, least of all in design. When I was at college, Swiss design was all the range. As I got older, the US developed it own aesthetic. Now its ll about marrying graphic design with web development and design for tablet and new media.
This state of affairs has been going on since the beginning of time when man first began decorating things, and there’s no reason to believe any of this will change any time soon. Now, let’s just imagine all that design aesthetic you had learned in college was still relevant today. How boring would that be? Now imagine that you had to constantly relearn fashions and trends and try to keep up with the times. That sound’s so awesome, it’s exactly the kind of career I want to have.
This is because as designs get copied, you begin to see them everywhere, and that gets boring fast. The customer becomes used to it and your clients need to stand out from the crowd. Copying what everyone else is doing is certainly not the way. There’s a much better way, and that is to be original and innovate. Indeed, creativity and originality are the backbone of fashion trends, as ironic as that sounds, things can’t change and move without it.
This is doubly so in design where originality is often the brief you get from the client. So how can you keep ahead of industry trends? Well, that’s the tricky part, which is why you need to make sure your skills are sharp and you are fully tuned into the design world around you. That requires a lot of effort, but effort that becomes very worth it when you realize that, ultimately, it’s hard work that pushes trends.